Urban Jungle

Logo & Identity Design

The owner of Urban Jungle had, for the first several years of her business, been making her own cards by hand on handmade paper. But as her business grew, making these materials became prohibitively costly and time-consuming.

Using the wood-cut graphic and a simple design, I created a set of envelopes, letterhead, and business cards that would look good printed on a variety of neutral-colored papers, so that she could keep the rustic, earthy look she'd established for her business, but without the cost and effort of handmade materials.