UCO Equipment

Logo & Identity Design

UCO Equipment is an industrial equipement manufacturer based in central Arkansas. They needed a strong, simple logo that would look good in print and on their machines, and appeal to their target markets.

What we ended up using was a variation of a "swoosh" logo (think Nike) with a stronger shape and the illusion of being 3D. I used the curved shape as a design element that repeats in the letterhead and envelope, and also in the business card with the colors reversed.