Sugar Mountain Enterprises

Logo & Identity Design

I learned from the owner of Sugar Mountain Enterprises, Inc, that the business, and mountain, are named for the large number of sugar maple trees growing there, the leaves of which turn brilliant reds and golds in autumn. We decided fairly quickly that a maple leaf would make a good theme for the logo, and we implemented it in a way that said "Ozarks" (where the business is located) more than "Oh, Canada."