Signature Shopper

Logo Design

Signature Shopper, an online clothing retailer, came to me in need of a logo around which to buid the look of their company. They needed an identity that walked several fine lines - definitely high end, but not intimidating to middle-class shoppers; suitable for both men and women; unique but not counter-culture.

For inspiration, I looked to the world of high-end fashion and retail, and included some strong elements that would make Signature Shopper stand out from the rest of the field.