Caffinity

gift card and wrapper

Caffinity, a drive-through coffee shop based in Bentonville, asked me to come up with a non-electronic solution for their gift cards. I designed this extra-heavy punch card to fit in a wallet with a person's credit cards. The design on the front of the card was inspired by cream, swirling in coffee.

The gift card wrapper (shown behind) appears to be partly upside down - this is because it is laid out to be cut and folded to make a double-sided "card" that would go into a standard greeting-card sized envelope.

This project was an interesting chance to use creative thinking to find money-saving solutions for a small business, without sacraficing style and image.